Industry News

Believe announces the acquisition of Think Music

 Believe strengthens its leadership in the fast-growing Indian market with the acquisition of Think Music, one of the leading South India based music labels.

“We have been working with Think Music for over 5 years now and like Venus (now Ishtar) who again was our partner for a few years , we have been able to work with these partners not just as distribution partners but really being long term strategic partners.”

Said Vivek Raina, Managing Director, Believe India.

Think Music is a popular music label in South India. Founded in 2007, Think Music is known for owning for perpetuity a dynamic catalogue consisting of popular film, non-film and independent soundtracks including some of the biggest albums of Tamil Cinema, in addition to acquiring and distributing soundtracks.

“We are very excited to extend our relationship with Believe. Believe’s wide array of innovative, digital first solutions combined with Think Music’s relentless focus on providing the best platform to film, non-film and independent artists soundtracks, will create significant value for all stakeholders.”

said Swaroop Reddy, Founder, Think Music.


Vivek Raina, Managing Director, Believe India.


Elaborating on it, Raina said exclusively to BeatCurry,

“These moves have only come with confidence and strong trust and working relationship with them over the years. We are building a strong partnership ecosystem to allow our artists and labels to think that Believe is just not a distribution or artist services company but can be a long term and strategic partner at the right time.”

Since entering the market in 2013, Believe India has become one of the leading players of the Indian digital music market with offices in 7 regions and 171 employees through organic growth and acquisitions.