Sony Music Publishing (SMP) has announced their partnership with Vancouver-based Punjabi/Hindi
music and film production studios, White Hill Music. The deal will see White Hill Music with global publishing services, including administration, synchronization, and catalog promotion.
Sony Music Publishing will also deliver opportunities for international collaboration across its global network. White Hill Studios is an award-winning, Vancouver-based movie production and distribution house and music label specializing in Punjabi/Hindi content.
Speaking on the development, Dinraj Shetty, Director, Sony Music Publishing India said:
“Punjabi music is thriving and the demand for it has been growing across India and even beyond borders. We are very excited about this partnership with White Hill Music and to offer an effective and robust platform for their musical works at a global scale.”
White Hill Music is dedicated to producing films, music videos, web series, and short films, as well as
distribution of films to both domestic and international audiences.
“We couldn’t be more delighted to partner with Sony Music Publishing. Teaming up with Sony Music Publishing will undoubtedly facilitate a more transparent and efficient means of licensing and royalty collection. Over the years, White Hill Music has garnered immense love and adulation from around the world for its tasteful and diverse content, and I am positive that this partnership will benefit both companies in the time to come,”
said Gunbir Singh Sidhu, Managing Director, White Hill Studios.
Manmord Sidhu, Managing Director, White Hill Studios, added:
“With an unwavering determination to cater to a global audience, White Hill Music has always strived for perfection in all its endeavours. Joining hands with Sony Music Publishing will hopefully pave a new way for Punjabi music onto the world stage.”
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