Air India has taken branding to new heights by dedicating an entire aircraft to celebrate Diljit Dosanjh’s Dil-Luminati India Tour. The plane, adorned with the tour’s branding both inside and out, offers a unique fan experience, and a great recall value for customers, with the special edition aircraft flying on those routes where Diljit is set to perform.
BeatCurry Team
Diljit Dosanjh’s highly anticipated Dil-Luminati India Tour has taken flight, marking a significant milestone in the Indian entertainment industry. The tour debuted with a bang, captivating over 100,000 fans with two sold-out shows in Delhi on October 26th and 27th. This extraordinary feat has solidified its position as one of India’s most successful live music events. The tour also boasts the distinction of being the first in India to feature a branded aircraft, elevating the experience to new heights.
Global music sensation Diljit Dosanjh’s Dil-Luminati Tour, a joint venture by Saregama Live and Ripple Effect Studio, has soared to new heights. The tour has made history by becoming the first Indian tour to brand an entire aircraft. This groundbreaking move underscores the immense popularity of Diljit’s music and the innovative strides being made in the Indian live music scene to captivate audiences in unprecedented ways.
View this post on Instagram
This specially designed aircraft will traverse India and international destinations, connecting with fans at every tour stop. To add to the excitement, passengers will receive unique boarding passes featuring Diljit’s image. Fans can participate by capturing photos of the aircraft or their boarding pass and sharing them on Instagram and tagging @saregama.official, and @rippleeffectstudios for a chance to win tickets and official merchandise.
Diljit Dosanjh’s Dil-Luminati India Tour kicked off with a thunderous start, selling out two shows in Delhi on October 26th and 27th. The tour drew a massive crowd of over 100,000 fans, solidifying its position as one of India’s highest-grossing live events. This phenomenal success underscores Diljit’s immense popularity and his commitment to redefining the boundaries of live music entertainment.
As the Dil-Luminati Tour continues its journey across the nation, this innovative branding initiative underscores the tour’s commitment to delivering unforgettable experiences. By blending cutting-edge branding with fan-centric engagement, the tour is setting a new standard for Indian live entertainment.
All information sourced from various platforms purely for factual reporting purposes only.
Image courtesy: Screenshot from Diljit Dosanjh’s Instagram Page
Got a story to share? Looking to get featured? Write to us at hello@beatcurry.com
Related reviews and articles you’d like to see:
Subscribe to BeatCurry’s YouTube Channel here
Check out our Web Stories: Interesting scoops, trivia, stories, industry news delivered at your fingertips.
Watch: Exclusive interview with World’s Fastest Guitarist Davide Lo Surdo
Watch: Exclusive interview with GRAMMY awardee, Pt. Vishwa Mohan Bhatt
Exclusive Music Review: Mali Delivers An Ode To Each Broken, Hurt Heart Through ‘Ashes’
Exclusive Music Reviews: Mame Khan’s ‘Desert Rose’ Recites The Heartfelt Journey Of Life
Explore: #BeatCurryShorts NOW!
Explore: Check out the BeatCurry Podcast HERE!
If you’d like to know about the unique and versatile forms and flavors of music, follow us on Instagram, YouTube and Facebook, subscribe to BeatCurry.com and never miss another update from us.